Our events

Experience Africa

#BeatTheDrum for African travel! Experience Africa brings together delegates from across the globe to promote tourism to this vast, diverse continent.

Launched in 2018 with official partner Atta (African Travel and Tourism Association), Experience Africa is Europe’s first three-day B2B Africa-focused travel tradeshow. The show is attended by suppliers from across Africa, active UK and international buyers, and prominent media figures. Together, this dedicated community work together in the shared goal of promoting African travel.

Until now, the African travel industry has largely been dominated by luxury travel – until we came along! The show represents delegates from a range of company types, price brackets and countries. We also aim to represent everyone who keeps the travel industry alive, from creative journalists to passionate conservation experts, in our ‘Life of Africa’ rooms.


We provide delegates with up to 42 pre-scheduled meetings arranged using our bespoke matchmaking software. But there’s more to Experience Africa than meetings; delegates have plenty of opportunities to make lasting business connections during multiple networking breaks and evening entertainment.

Sustainability is a key focus of Experience Africa as the travel industry is moving towards providing ethical and sustainable experiences. Each year, we improve our sustainability initiatives by reducing waste, supporting charitable organisations and hosting an exciting seminar schedule covering topics such as conservation and responsible travel.

  • “It was one of the best African trade shows I have been to. Easy, well run, good attendees.”

    Exhibitor, Experience Africa 2020


Whether you’re looking for representation in the UK market, a team to run your bespoke event, or branding and technology support, we are here to offer a helping hand. Contact us today to find out how we can bring your brand to the forefront of the travel industry.